Our expertise

Discover breads, baguettes, pastries, baked goods and sandwiches

At each location, customers are assured of finding a basic assortment of around twenty products per category, to enjoy on-site or take away.

Since its inception, point chaud has been constantly innovating to renew the art of indulgence and diversify pleasures. Did you know? It was the first to offer filled croissants!

 

 

Excellence, from grain to bread ! 

By selecting reliable partners for the supply of its raw materials, with whom it maintains a long-term relationship, and relying on an integrated manufacturing site, point chaud controls the quality of its products and their traceability throughout the entire production process.

point chaud guarantees the strictness of its manufacturing processes, ensuring food safety and offering an impeccable range of products for a worry-free tasting experience.

 

Crispy and crunchy products ! 

White, gray, or specialty breads, traditional or filled viennoiseries, a variety of sandwiches, salads… over 200 always-fresh products make up the commercial offering.

Constant innovation and research ensure the evolution of the products within a positioning where taste and crunchiness are prioritized.

A thin and crunchy crust, a creamy crumb, and dominant aromas of hazelnut butter are the distinctive features of the point chaud baguette.

A partnership right from the start 

When you join the point chaud network, you benefit from personalised support right from the start and throughout the development of your project:

  • market research, financial plan and feasibility study,
  • approval of the commercial location,
  • site placement study,
  • training based on a curriculum where each stage involves validation of prior learning, built on proven expertise
  • provision of privileged banking relationships,
  • coordination and supervision of work in line with the architectural and graphic guidelines,
  • development of an opening communications plan.

Proven support 

Once your point of sales is open, you become part of the network and are fully involved in its development:

Strong involvement, a unified image, and a sense of community

  • A minimum of 3 months initial training in outlet management, technical product knowledge, and sales practices

  • Ongoing technical and theoretical training sessions

  • Participation in thematic committees and joint promotional activities

  • Information days

An ever-present brand

  • Support services based at the head office
  • Regular visits
  • Product manuals with procedures and operating methods for technical implementation
  • Quality and infrastructure audits
  • Mystery shopper evaluations

Specific tools

  • Computerized cash registers for easier day-to-day management
  • A method for planning controlled dough rising and baking
  • Stock management
  • Promotional activity plans
  • Management documents and forward-looking analysis

 

25 years of delicious companionship

Point Chaud is more than just a brand; it’s a concept and shared values.

Over 25 years after its creation, our brand remains a strong and key player in its market segment.

A philosophy: customer satisfaction and pleasure.
An atmosphere: baking throughout the day in front of customers.

We focus on diversity, quality, and service.

Thanks to a “win-win” strategy centered around the collective interests of the network, we create attractive and profitable franchises that encourage internal promotion.

We follow the evolution of lifestyles to allow customers to treat themselves and adapt the offering to their needs.

A project of shared common interests for all the members of the network and anyone who wants to join us.

Didier DEPREAY
CEO